Meet Boston

I’ve written a lot of words on a lot of projects under Meet Boston’s creative platform, “Boston Never Gets Old”.

Here are the greatest hits.

Twin Cities Out of Home

For the winter of 2025, we took over the Minneapolis and St. Paul Skyway System and invited Midwesterners to take a trip to Boston.

Snowpeople

To get summer travelers back to the city for a winter visit, we created fake snowpeople who looked like they were melting to remind people that Boston does winter better than anyone.

Featured in L[A] Issue 232

U.S. Travel Association’s 2025 IPW Banner

Given the not-so-fun stuff happening in our country right now, we wanted to reinforce that Boston is still open to everyone with this massive placement.

This is the ad that actually ran, along with an obligatory low-quality pic of the work in the wild.

Holiday Radio and Social

For our 2024 holiday campaign, we parodied holiday carols and turned them into radio spots and social videos. I got to write one inspired by my eight brandy-loving aunts.

Eggnog

2025 Radio Mercury Awards Finalist

Social Videos

We used the “how it started vs. how it’s going” trend to make social videos showing off Boston’s culinary and music scenes.

Print

Condé Nast

First print ad ever. Huge day for these two.

Bon Appétit

Team

AD: Celso Spina
Sr. AD: Fran Quiroba
ACD: Zan Smith
CD: Jeff Marois

Previous
Previous

Worcester Regional Airport

Next
Next

New England Aquarium